“Even more beautiful in person.”
The texture and detailing are incredible. The rug looks beautiful in photographs, but seeing it and feeling the wool in person was something else. It has completely elevated our living room.
Priya M. — New Delhi
Contemporary Rugs, Handmade in Bhadohi
Designed for modern interiors. Crafted by hand in India. Made to order.
A limited selection of our hand-tufted carpets, at half price for the festive season. Sizes and pricing vary by piece — message us and we'll get back with everything you need.
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The pieces that define the House of Souravi look — our most-requested designs, across the collection.
Shop handmade wool rugs online by collection — every House of Souravi rug belongs to a collection, each with its own mood, palette and story.
Knotted by hand, in the slow, dense tradition of true heirloom rugs — built to be handed down.
Shop The Loom
Sculptural, organic forms in considered colour stories — for rooms that want a quiet, contemporary statement.
Shop The Form
Carved textures and landscape motifs drawn from stone, leaf and water, built up in richly mixed pile.
Shop The Earth
Oversized florals rendered in fine hand-tufted detail, from moody navy grounds to soft heirloom tones.
Shop The Garden
Playful, characterful motifs for rooms that don't take themselves too seriously.
Shop The Little Wonder
Densely patterned medallion rugs in the classic Persian tradition, hand-tufted in fine, low-pile detail.
Shop The Heritage
Pictorial hallway and entryway runners with hand-knotted fringe — statement pieces for the passages between rooms.
Shop The PassageEvery rug in the collection is tagged by the rooms it suits — start from your space instead of a collection.
Upload a photo of your own room and drop any rug from the collection onto it, at true scale — drag to reposition, resize and rotate until it looks right. No login, no obligation, and nothing you upload ever leaves your browser.
Try the Room VisualizerEleven new hand-knotted rugs just joined The Loom — here are the standouts.
Tribal medallions in orange, blush and mustard on a deep jewel-toned teal ground.
A densely patterned ivory field scattered with tribal motifs in sky blue, pink and rust.
Dark navy florals on cool dove grey, framed by a deep indigo border.
A tree-of-life motif in sage and sky blue rises from a soft blush ground.
Hallways, entryways and landings — dressed with the same hand-tufted craft as the rest of the collection.
Playful animal and botanical motifs, hand-tufted in the same soft New Zealand wool as the rest of the collection — safe underfoot, built for years of play.
A short tour through the collection — from courtyard to living room, texture to detail.
Every House of Souravi rug is created in Bhadohi, one of India's historic centres of carpet craftsmanship. From yarn preparation and tufting to carving, washing and finishing, each stage is carried out by skilled craftspeople before the rug receives its final inspection.
Undyed wool is hand-selected and dyed in small batches to match each design's exact palette.
Artisans work the design tuft by tuft with a hand-tufting gun, building pile height and texture by eye.
Each rug is sheared, washed and edge-bound by hand before it ever reaches your floor.
One rug. Multiple skilled hands. Countless hours of craftsmanship.
Every rug is individually crafted, so subtle variations in texture, pile and character are part of what makes each piece unique.
Born in Bhadohi. Crafted by Indian artisans. Made for homes around the world.
Every House of Souravi rug is 100% handmade using premium materials and the skilled hands of Indian craftspeople. From the first thread to the final finish, each piece is created with patience, precision and purpose.
Because true luxury isn't made by machines.
It is made by hands.
House of Souravi began with a simple idea: rugs should be as considered as the rest of a room, and as honest as the hands that make them.
We work with skilled artisan workshops in Bhadohi, pairing generations of carpet-making expertise with a modern eye for colour, scale and texture — so every piece feels both handmade and at home in a contemporary space.
Read Our Full StoryEvery House of Souravi rug begins as raw wool and an idea — shaped by hand, tuft by tuft, in the skilled workshops of Bhadohi, India. We design for how people actually live: underfoot in daily life, not behind glass. Buy your handmade wool rug online, or get in touch to design a custom piece for your space.
No login, no obligation — just a faster way to land on the right rug for your space.
Answer a few quick questions about your room, palette and style — get a shortlist of pieces matched to you.
Take the Quiz
Upload a photo of your own room and drop any rug from the collection onto your floor, at true scale.
Try It On Your RoomContemporary designs developed in-house for modern interiors.
Made by skilled artisans in India's renowned carpet-making region.
Premium fibre, selected for its resilient feel — transformed by hand into a rug by artisans in Bhadohi, India.
Produced specifically for your space, not mass-manufactured.
“Even more beautiful in person.”
The texture and detailing are incredible. The rug looks beautiful in photographs, but seeing it and feeling the wool in person was something else. It has completely elevated our living room.
Priya M. — New Delhi
“It feels like a piece of art.”
I wanted a rug that felt distinctive without overwhelming the room. House of Souravi got that balance exactly right. The sculptural texture makes it feel more like a piece of art than a conventional rug.
Rhea S. — Mumbai
“Beautiful quality, beautifully made.”
From choosing the design to receiving the finished rug, the experience was wonderful. The wool feels luxurious underfoot and the craftsmanship is exceptional. I love knowing it was made by artisans in Bhadohi.
Neha R. — Gurgaon
“The craftsmanship really stands out.”
You can immediately see the difference in a handmade rug. The colours, carving and texture have so much character, and the finish feels beautifully considered. It's become one of my favourite pieces in the house.
Ananya K. — Bengaluru
“Exactly what I wanted for my space.”
I needed a specific size and colour palette for our room, and the customisation made all the difference. The finished rug fits the space perfectly and feels completely unique to our home.
Sarah M. — New Jersey
The same craftsmanship, in the settings that shaped it — from a courtyard under an old tree to a home built for how people actually live.
Looking for a custom size, colourway, or just want to ask a question? Tell us a little about your space and we'll get back to you.
Every rug we make starts long before the first tuft — with raw, undyed wool, a hand-drawn design, and a small team of artisans in Bhadohi who turn both into something you can live on. We share that process, piece by piece, as it happens: the dyeing, the tufting, the finishing, and the rugs finding their way to homes around the world. Follow along to see the story behind every design, not just the finished piece.
Follow Our Journey
